JUMBO, Madagascar’s most popular flavor enhancer, proudly launched its very first nationwide cooking competition across three major cities: Antananarivo, Antsirabe, and Toliara. This unique event brought together professionals, home cooks, and passionate food lovers to celebrate culinary talent and creativity. Participants were invited to explore the versatility of JUMBO cubes by crafting original recipes that elevated everyday dishes with bold and delicious flavors.
A flavorful showcase with 288 engaged contestants
Each of the 288 contestants prepared their dish with great care and determination, aiming to impress a discerning panel of judges. With the help of JUMBO cubes, the recipes reached a whole new level of taste and culinary expression.
More than just a competition, it was a moment of inspiration and sharing — a vibrant gastronomic exchange fueled by passion, creativity, and togetherness.
25 Years of culinary support in Madagascar
Through this initiative, JUMBO reaffirms its commitment to culinary passion and its mission to inspire creativity in every kitchen. The event proved once again that cooking is a universal art — one that connects people beyond boundaries.
BOOST, the exclusive distributor of JUMBO cubes in Madagascar for over 25 years, relies on an extensive, well-established distribution network throughout the island. This broad reach allows international brands to strengthen their local presence and connect more deeply with Malagasy consumers.
JUMBO – the essential ingredient that brings my cooking to life.
